Personal Branding Portraits | Cambridge, MA

Personal Branding Portraits | Cambridge, MA

What are personal branding portraits?  How is a Personal Branding session different from a regular headshot session?  I get asked this question All. The. Time.  And it’s a great question!  At first glance, they have a lot of similarities.  After all, “headshot” sessions are rarely only producing a gallery of traditional head-and-shoulders headshots these days, and often take place outside of a studio setting.  So what, really, is the difference?

With Personal Branding sessions, one of the main differences is time — a regular headshot session only lasts about 15-20 minutes.  There’s a limit to how many looks can be achieved in that time, and the focus is very heavily on getting portraits that will mostly be used for fairly simple personal and business representation — LinkedIn, or a dating website, or a business card, or your conference presentation.  Headshot sessions are great when you really just need a few images to show who you are.   Personal Branding sessions, on the other hand, can take up to an hour — there is a lot more time for more nuanced or divergent story telling.  There is time for whole outfit changes (how do my clients do an outfit change in the middle of a city street?  I have a little pop-up changing tent I bring along if I know a client has multiple outfits so they can have privacy to change no matter where we are).  There is time to really map out many different types of images that a business owner might want to use over time for different kinds of communications — traditional headshots of course, but also silly or serious or whatever might be needed for social media in the next few months — the sky is the limit.

Here are some of my favorites from a recent Personal Branding session — S. is a nurse and a lawyer who is launching her own business and needed images to use on her website and in social media as she starts down the road of the entrepreneur!

 

Personal Branding Portraits | Cambridge, MA

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