Urban Personal Branding Session | Boston, MA

Urban Personal Branding Session | Boston, MA

How do you put your (and your brand’s) best foot forward online?  What message do you send?  It’s super tempting, I know, to stock up on stock photos for your business site — so polished and so little effort, right?  But the missing ingredient in those stock photos is YOU.  Entrepreneurship and podcasting expert Ina, photographed below, understands that that is the most important ingredient of all — the personal touch.  Whether it’s just a few images for a website’s “about” page, or if you need a greater variety of images to use for social media over the course of a month or a few months, images of you and your specific business can make all the difference.

With this session, we were going for a variety of looks — as you can see, Ina had several outfits, and we went to a really wide variety of spots from classic iconic Boston landmarks to a little park tucked out of the way that would be just as relatable to her clients in Massachusetts as they are to her clients in California.  The light was ever-changing on Sunday, and that helped in its own way as well — each location has a very consistent look within that set of images, but there is so much variety in the looks between the various settings that it will feel “current” and not canned when she uses them in her marketing.

Need new, fresh content/images every couple of months?  Personal branding sessions are a fantastic way to stay up to date and always have the perfect image on hand when you need it.

Urban Personal Branding Session | Boston, MA

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